Emiretes NBD App Design
Android, IOS, Blackberry, Mobile, Tablet
Worked on ENBD APP new features and support them in their digital transformation process with the best and most up-to-date UX practices, UI Patterns, trends and research for all their digitial assets.
My Role
Creating App Flow
Creating wireframes
Crafting User Interfaces
High-fi prototypes
Usability testing
Revamping
Tools i’ve used
Figma
Fig jam
Adobe creative suite
Date
Jan 2017 – Jan 2021
Problem
To Add new feature to mobile Banking App of Emirates NBD to offer ENBD Customers fast, convenient, relaible and useful banking where users can manage Finances, Credit Cards and Transfer Funds and more services on different devices and Multiple Platform.
Design Process
Problem Definition
Gather Requirements
Research
Prototypes and wireframe
Design
Stakeholder inputs
Design System
Implementing Design
Getting Feedback
Iterate
Starting with Research
I wanted to get a clear picture of how our primary users went about discovering and using different section of our App. In order to get a better understanding of their behaviors and motivations, here are some research techniques I used for the design.
Method #1: Qualitative Data
Use analytics data from Countly to engage users and understand and enhance customer journeys of the applications.
Method #2: User Reviews and Survey
I sifted through comments left by users on Play & Apple Store, and further categorized them and highlighted them in terms of importance. This was some crucial feedback that helped me identify various pain points and areas of improvement.
Creating Personas & Collecting Demographics
After Research I was part of collecting the users info which help us in deep understanding of customer behaviour and needs. By doing this it help me and team to empathize with customers and I’m creating a clear image of who the user in our audience is.
Who are ENBD Customers?
Customer with account and without out account
Age: 18 – 60
Gender: Male and female
Marital Status: Single, Married
Education: Studying, Degree, Graduated.
Motivation
Be up to date with latest
More easy banking options
Account transactions
Be able to receive and make money transfers easily
Tools i’ve used
Time consuming to open up a bank account
Difficult to transfer funds
Additional banking costs
Waiting in the Queue
Goals, what do they want?
To easily set up a bank account
Make money transfers with low fees
Be able to view their transactions and bank activity
Manage their funds on the go
Emirates NBD Competitors
We conducted competitive analysis to understand how the major competition in our space is handling usability.
Sketching App Flow
App flow describes the different content pieces on the app and the relationship between them. It is an important step of the user centred process as it ensure content is in places users would expect to
High - fidelity Design
Whether it’s about teaming up for something awesome or just to share a friendly hello, don’t hesitate to get in touch. I’m here and looking forward to connecting with you!
Whether it’s about teaming up for something awesome or just to share a friendly hello, don’t hesitate to get in touch. I’m here and looking forward to connecting with you!
Project Outcome
More users start using the app after adding of new features, Increase in transfer rate through the app, In page analytics and click tracking indicates successful navigation and alot more
Whether it’s about teaming up for something awesome or just to share a friendly hello, don’t hesitate to get in touch. I’m here and looking forward to connecting with you!
